Customer Analytics & Insight Analyst

Location Manchester
Discipline: Retail Banking
Job type: Permanent
Job ref: 012162
Published: 2 months ago

Customer Analytics & Insight Analyst

Remote or Manchester City Centre office


Our 2022 performance to date demonstrates that our leading position on ethical and social matters is not only good for our communities, but also delivers strong commercial outcomes. As ethics and sustainability become increasingly important to consumers, now more than ever, there is an important role for an ethical bank like us in the market place.


Why join our team?


As Customer Analytics & Insight Analyst you’ll develop deep customer analytics using tools such as SAS and Excel. These analytics will not only provides insight on our performance but helps drive our future growth and investment. You’ll be the subject matter expert within this field, presenting your recommendations back to stakeholders across the business. You’ll be working at pace, driving and delivering, developing and challenging. You will be helping to grow the UK’s best rated bank for environmental, social and governance matters. We’ll be asking for your input, experience, teamwork, ideas and feedback while we navigate the world of analytics together.


Why work for us?


Be a key part of our journey to become the UK’s best digital bank

Direct exposure to our key senior stakeholders

Annual bonus scheme

Up to 10% employer contributory pension

Flexibility, including work from home

Contemporary offices based in the heart of Manchester

27 days holiday, excluding Bank holidays, increasing to 30 days

Colleague benefits including discount scheme, life assurance, paid volunteering days, recognition scheme

Family friendly policies and supportive working environment

Colleague network groups committed to inclusion and diversity


Key Accountabilities:


Produce detailed customer / portfolio analysis reports to support planned / tactical business requirements and regulatory submissions, ensuring that quality standards are maintained and data is provided in line with business unit requirements and agreed timescales and formats.

Develop customer segmentation strategies to support the identification of core customer groups and to help the business to tailor propositions and customer experience in line with the business strategy

Identify opportunities to share insight across Marketing teams and business boundaries, so that data is used widely to inform business decisions and the maximum commercial advantage is gained from each piece of analysis.

Champion the value of insight across the business to ensure that the customer’ voice is always heard and consideration of insight data becomes a fundamental part of the key strategic decision making processes

Develop propensity models, Event & Triggers prompts and the appropriate test and learn measurement framework to support personalised Best Next Action to support the targeting of marketing resources and to improve the ROI from marketing spend


Knowledge, Skills and Experience Required:


Proven in-depth experience working with analytics solutions (such as SAS, SQL, Python, R, , Data Visualisation – Tableau/Qlik/PowerBI)

Degree or equivalent in maths/statistics/computing/other numerical discipline (or qualified by extensive experience).

Proven track record of developing and delivering quality analytics and commercially benefiting solutions.

Proven experience of sourcing and quality checking different data sources.

Experience of working in Agile analytics delivery and/or multi-functional project teams is advantageous.

Good stakeholder management and communications skills, capable of Data Storytelling to non-technical audiences.

Able to identify and apply the most appropriate analytical techniques to bring different sources together to tell a story. Involves teams in analytics to increase consensus and challenge assumptions.

Has a good understanding of relevant data sources, tools and systems. Uses appropriate approaches for verifying and validating data and analysis.


Our Bank is committed to continuing to create a diverse workforce and an inclusive environment where all colleagues can fulfil their potential. We welcome applications from talented individuals from all backgrounds and lifestyles who can work with us in maintaining a culture of belonging, where people are valued and respected.


If you require more information or this document in a different format, please contact our careers team.


As a reputable employer regulated by the Financial Conduct Authority, all offers of employment for this role are subject to a series of background checks, including criminal (DBS) and financial checks.