SME Marketing Campaign Manager

Location Manchester
Discipline: Retail Banking
Job type: Permanent
Job ref: 013563
Published: 15 days ago

SME Marketing Campaign Manager

Remote or Manchester office base

Salary to be discussed 


The Co-operative Bank has been rooted in distinctive co-operative values and ethics, underpinning how we run our business and providing customers with a real ethical alternative for 150 years. 2022 marks our 150th anniversary of ethical banking, we remain committed to our co-operative heritage, and values in all that we do. It is our unwavering commitment to these values and our unique customer led Ethical Policy, which has made us a natural leader in environmental and social issues today, resulting in the bank being rated as the UK’s best Environmental, Social and Governance (ESG) rated high street bank by leading ESG ratings agency Sustainalytics.


We are longstanding advocates of hybrid and flexible working and offer remote working in roles that allow, with the opportunity to spend 1-2 days in the office where desired.


The role:


We are looking for a driven Marketing Campaign Manager to support the planning and delivery of our SME (Business Banking) CRM prospect lead generation, customer retention and reactivation campaign activity for business banking. Within this role you will be focusing on our CRM platform (Acoustic) and working on an exciting new project to bring in Salesforce to elevate our capabilities. You will be responsible for customer communications, using data and insight to drive marketing campaign activity. You will work closely with agency partners to deliver on our marketing strategy to support our commercial scorecard and customer objectives. This is a really exciting time to join our bank as we continue through our growth journey.


Key Accountabilities:

Supports the production and delivery of integrated customer campaign activity for SME existing and new customers through a wide range of marketing channels including; (emails, newsletters, SMS, direct mail, content and collateral) as required and to support the SME commercial plans.

Execute and deliver campaign activity utilising the following CRM platforms; Acoustic, Dot Digital, Salesforce and Marketing Cloud to drive efficiencies, digitisation and personalisation of key customer journeys aligned to the product and digital transformation and roadmaps.

Responsible for the day to day management and delivery of campaign creative, HTML email build, developing audience and data selection segments and ensuring all activity is delivered on time, according to brief while gathering information and data to report on the effectiveness of marketing activity.

Support with the delivery of new event and triggered based email communications to existing and new customers utilising Salesforce and Marketing Cloud to deliver efficient and customer led automated communications to cross sell additional products, whilst supporting with the delivery of communications to reactivate and retain existing SME customers.

Write and manage digital briefs for website or content required to support digital customer communications.

Develop effective relationships with key stakeholders across SME Product Team, Digital, Analytics, Compliance, Operations and Relationship Managers as well as external agencies where appropriate.

Tracking of campaign budget including raising and tracking POs, open orders, reporting any variances to SME Senior Marketing Manager.


Knowledge, Skills and Experience Required:


*       Strong experience in marketing campaign management roles, preferably in Financial Services or retail environment

*       Experience of Salesforce or equivalent CRM platforms or appetite to train on the job to initiate and drive change.

*       Knowledge of critical category value drivers

*       Proven track record and ability to manage stakeholder in relation to activity

*       Excellent communications skills evidenced through a number of techniques.

*       Sound knowledge of appropriate legal and regulatory framework

*       Educated to degree or Marketing diploma level

*       Experience in working with Marketing external agencies


What You Can Expect From Us:


Flexible and remote working

27 days holiday, plus opportunity to buy 5 extra days

Competitive pension, income protection, life assurance

Annual bonus scheme

Positive, friendly work culture that promotes work life balance

Commitment from employers on continued learning & development

Wellbeing support ‘Help@Hand’ offers mental health support, physiotherapy, GP’s for both you and your family

2 paid days for volunteering per year

‘MyReward’ corporate discount for over 800 retailers and Cycle to Work Scheme.

Family friendly policies and supportive working environment

Recognition scheme and a culture in which we celebrate success

Colleague network groups committed to inclusion and diversity within our Bank.


Our Bank is committed to continuing to create a diverse workforce and an inclusive environment where all colleagues can fulfil their potential. We welcome applications from talented individuals from all backgrounds and lifestyles who can work with us in maintaining a culture of belonging, where people are valued and respected.


If you require more information or this document in a different format, please contact


As a reputable employer regulated by the Financial Conduct Authority, all offers of employment for this role are subject to a series of background checks, including criminal (DBS) and financial checks.