CRM Specialist Manchester / Remote
12 month Fixed term contract
£30,000 - £34,200
35hrs per week
The Co-operative Bank has been rooted in distinctive co-operative values and ethics, underpinning how we run our business and providing customers with a real ethical alternative for 150 years. 2022 marks our 150th anniversary of ethical banking, we remain committed to our co-operative heritage, and values in all that we do. It is our unwavering commitment to these values and our unique customer-led Ethical Policy, which has made us a natural leader in environmental and social issues today, resulting in the bank being rated as the UK’s best Environmental, Social and Governance (ESG) rated high street bank by leading ESG ratings agency Sustainalytics.
We are longstanding advocates of hybrid and flexible working and offer remote working in roles that allow, with the opportunity to spend 1-2 days in the office where desired.
The role:
We’re recruiting for a CRM Specialist to manage and develop CRM campaigns to transform and improve processes to better connect us with our customers, deepening the relationship and improve customer engagement. As a CRM specialist, you’re the point of contact for operating campaigns, using our cloud based CRM platform. As such, you’re able to build, test, execute and report on a variety of email and SMS campaigns.
Key Accountabilities:
- Work with the Email In-house Marketing team to manage all aspects of the CRM platform Acoustic
- Work closely with the Email In-house Marketing Team and key stakeholders to develop the CRM strategy and to ensure effective use of CRM.
- Understand customer journeys and identify touch points to maximise commercial opportunities
- Use customer segmentation and testing to enable tailored and relevant marketing messages to customers, delivering focussed and dynamic CRM campaigns
- Contribute to the creation and delivery of CRM marketing campaigns across all customer lifecycles, working with the Senior CRM Manager to plan, build, execute and report on campaigns.
- Continuously test and learn, implementing best practices to improve email efficiency.
- Scheduling, testing and deploying all email and SMS campaigns, making sure all relevant tracking measures are implemented.
- Ensure all activity aligns with the wider marketing plan and strategic approach for growth of key customer segments.
- Measure and analyse ROI from campaigns, producing regular reports on email performance and making recommendations for ongoing improvements.
- Working with external agencies and suppliers where necessary to ensure the successful delivery of the CRM plan.
Knowledge, Skills and Experience Required:
- Educated to degree level /or appropriate professional qualification
- Minimum of 2 years’ experience with use of a cloud-based CRM platform
* 2 years’ experience in a marketing campaign environment, specifically CRM or digital marketing, Financial Services is desirable but not essential.
* Excellent understanding of CRM principles, current best practice and emerging techniques.
* Experience in AB testing
* Understanding of HTML & CSS
* Database knowledge
* Proven track record in stakeholder management
* Excellent written and verbal communication skills
* Strong commercial outlook and understanding of the broader market landscape and competitor activity
* A proactive individual with excellent organisational skills, able to respond to a wide range of internal requests and challenges
* A data driven, analytical and technical thinker
What You Can Expect From Us:
* Flexible and remote working
* 27 days holiday, plus opportunity to buy 5 extra days
- Competitive pension / income protection / life assurance
* Positive, friendly work culture that promotes work life balance
* Commitment from employers on continued learning & development
* Wellbeing support ‘Help@Hand’ offers mental health support, physiotherapy, GP’s for both you and your family.
- 2 paid days for volunteering per year
- ‘MyReward’ corporate discount for over 800 retailers and Cycle to Work Scheme.
- Family friendly policies and supportive working environment
- Recognition scheme and a culture in which we celebrate success
- Colleague network groups committed to inclusion and diversity within our Bank.
Our Bank is committed to continuing to create a diverse workforce and an inclusive environment where all colleagues can fulfil their potential. We welcome applications from talented individuals from all backgrounds and lifestyles who can work with us in maintaining a culture of belonging, where people are valued and respected.
If you require more information or this document in a different format, please contact careers@co-operativebank.co.uk
As a reputable employer regulated by the Financial Conduct Authority, all offers of employment for this role are subject to a series of background checks, including criminal (DBS) and financial checks.